Intrinsic Asset Partners LP is a hedge fund and the partnership’s day to day operations are managed by its general partner, Intrinsic Asset GP LLC.

Intrinsic Asset, LLC, a Delaware limited liability company, provides certain investment management services to the partnership.



Jonathan Ball is the principal of the firm. The objective of the fund is to capitalize on Mr. Ball's trading and analytical skills to make short-term capital gains and beat the annual return of the S&P 500 Index. Mr. Ball seeks to be fully invested to maximize returns. However, during times of uncertainty, high risk and downward market moves, Mr. Ball will seek to limit risk and protect invested capital by cutting losses, raising cash and purchasing put options.


Investment Strategy

Mr. Ball uses a growth strategy to create a high conviction portfolio. This is a very concentrated portfolio of fifteen to twenty positions. Mr. Ball uses fundamental research to find companies that display strong growth characteristics. He screens the market for specific fundamental qualities to narrow his choices down to a small pool that he believes will make outsized gains. He only invests in U.S. equities, ETFs, mutual funds, and futures and options listed on U.S. exchanges.

While the account does not take direct positions in commodities, it may seek to capitalize on economic events, such as the rise in energy prices, or the imbalance of trade, through individual equities, exchange-traded funds, mutual funds, futures or options, that move in the direction of the economic event or as a result of the economic trend.

Mr. Ball closely follows the approach of William J. O’Neil, the founder of the Investors' Business Daily newspaper and the famed CANSLIM investing strategy.

Each potential investment is reviewed under seven general themes. They are:

1. Current quarterly earnings.

2. Annual earnings.

3. New services/products, new management, new industry conditions.

4. Supply and demand of the float. The less stock that is available, the more that buying will drive up the price

5. Leaders and Laggards - relative strength ratings.

6. Institutional Ownership.

7. Market Direction, using a trailing indicator.


Trading Approach

Technical analysis comes into play to determine when to buy and sell the stocks. This part of the strategy looks to purchase stocks as they break out of their technical formations and are poised to have the highest chance of significantly outperforming the major market indices. The fund is active and extremely flexible. Positions can be held for months or just hours. To date, no long-term investments have been made. During periods of unfavorable market conditions, the account will raise cash. Mr. Ball is the fund's sole trader and analyst.



Diversification is an important concept for individual investors to protect against catastrophic losses. This is not a diversified account. This is a high-risk, high-reward account. This fund takes aggressive, concentrated positions for limited periods of time to maximize returns.  It is expected that investors will diversify outside of this fund.


Executive Team


Jonathan Ball, Founder

Jonathan Ball is the founder, portfolio manager, trader and analyst for Intrinsic Asset, LLC. Intrinsic Asset was founded and registered with FINRA in September 2016. Mr. Ball graduated from the University of Arizona in 2004 with a degree in Economics. His first job was as the chief financial officer of a private family company that collected tuition for private schools with $15 million in revenue. At that firm, he constructed a laddered bond portfolio to meet the funding needs of the schools, while increasing profitability for the firm. In 2005, he formed a registered investment advisor, JMB Capital, as a trading partnership for a few limited partners. The partnership closed in 2007. He formed another partnership in 2011 for one year. Mr. Ball has traded his personal funds from 2012 until founding Intrinsic Asset, LLC.


Eric Lieberman, CFO/COO/CCO

Eric received his BBA in Accounting from Baruch College. After 12 years with the CPA firm Spicer and Oppenheim, he has been the CFO/COO/CCO for several hedge funds over 30 years time. He spearheaded the  founding and successful growth of arbitrage startup Lipco Partners in 1985, and  was  instrumental in the growth of Mark Asset Management from 6 people to a thriving firm of over 30 staff and 3 Billion in AUM between 1990 and 2012. Eric is a Certified Public Accountant.





This presentation does not constitute an offer to sell or the solicitation of an offer to buy any interests in any securities, investment product or fund. Such an offer or solicitation may only be made by means of delivery of a confidential Managed Account Agreement which contains a description or the material terms (including risk factors, conflicts of interest, fees and charges, and regulatory and tax considerations) relating to such investment only in those jurisdictions where permitted by law.

All investments are speculative in nature and involve substantial risk of loss. We encourage our investors to invest carefully. We do not in any way warrant or guarantee the success of any action you take in reliance on our statements or recommendations. Past performance is not necessarily indicative of future results. All investments carry risk and all investment decisions of an individual remain the responsibility of that individual. All investors are advised to fully understand all risks associated with any kind of investing they choose to do. We make no guarantees that any investor will, or is likely to, achieve profits similar to those shown, because past performance is not indicative of future results. Don’t enter any investment without fully understanding the risk and worst-case scenarios of that investment. Investing in this fund may result in the loss of capital.